The “House Prototype” Design competition for “Baan Lae Saun Fair 2011” host by Baanlaesaun
Magazine, For this year Apostrophys the synthesis server Co.,Ltd.,Thai multi-disciplinary
design firm presented “Billboard house” the integration of O.D.M. (Outdoor Media) , the
representative of “Capitalism” and “House” the basic need of human being.
Billboard house inspired form the progression of the capitalism that contributes higher
competition on advertising media especially O.D.M (Outdoor Media) which are located around
the big cities separately. Sometimes their huge structure causes the visual pollution or
harms the neighbor accidentally. However they are still be used in advertising industrial
because of several advantages as following.
The Variety of Technique O.D.M has been developed all the times that consequence a variety
of technique to serve the client’s need
Trivision – it is the combination of 3 billboards by slicing a billboard into 3 faces which
each face can rotated and create a new image.
Wallscape – it is the combination of a building and billboard
LED Board – it is the combination of LED screen and billboard
Transit Advertising – it is the combination of vehical and billboard
OUTDOOR MEDIA ADVERTISING FORMAT
O.D.M. (Outdoor Media) can categorize into 4 groups by its size S, M, L, XL depend on the
objective or the budget of the client.
S – Street Advertising and Poster; the smallest and cheapest platform
M – Mobile Billboard and Transit Advertising; the moveable platform
L- House Advertising; the combination of house and billboard
XL – Bulletin Billboard; the standard platform and Wallscape; the combination of high rise
building and billboard
FINACIAL ISSUE
This is the financial issue, According to the outdoor media rent chart (statistic from
Bangkok), It trend to be higher. See in year 2009 the total revenue is 6,000 million
baht(200 million US Dollar) compared with year 2010 the total revenue is increasing to 7,000
million. Baht(233 million US Dollar) The question that ”How to bring in revenue from
the lease of these outdoor media to pay by installment.” which is basically a middle
class to pay a higher interest rate. Need to pay more than half of their salaries
each month. The timing of the payment as long as 20-30 years, so the concept of
outdoor media for lease to pay by installment. Calculated to reduce the time needed to
pay only 2 years.
THE AIM OF BILLBOARD HOUSE IS TO SHARE THE BENEFIT OF O.D.M. AMONG 3 USERS
1.Client–is the tenant who wants to rent an effective media with in-expensive price,as well
as the variety of O.D.M platform and location.
2. Billboard Agency–is the coordinator between Client and Owner dweller who collect the
information for advertisement band facilitate the owner dweller.The income of Billboard
Agency is come from the advertising commission
3.Owner dweller–is the dweller who wants to have the extra income from the advertising
rent, and the flexibility of Billboard house, that can response or change the owner’s life
style.
HOW TO GET BILLBOARD HOUSE?
The answer is everyone can own Billboard house with an easy step.
1. Registration– Register your name and contact information
2. Choose Function–Choose your favorite function for your house for example bedroom,
kitchen, bathroom, parking, balcony, etc.
3.Install–Waiting for Billboard Agency install your house.
4. Add Ads–Waiting for Billboard Agency sale and add the advertising space.
5.Choose Platform and Location–Choose your favorite platform including
-On ground
-On mobile
-On building
-Over head
And also choose your preferred location
6. Receive Billboard Smart Card–It is the identification card.It has chip which can record
your information and using for GPS to identify your current location. And also, supporting
Billboard Bank which can withdraw your advertising rent or pay your house installment.
Design Element
The main component of standard Billboard house is composed by a trailer base as a moveable
base for 3 storey house within the billboard structure. For the exterior first side of its
façade is composed with trivision billboard. It can change the image on both sides that make
it as a kinetic façade create a different pattern on both side of the house. For another
side is composed by Thai style blending iron which normally found in house of a big city.
This blending iron can be moved and create a different pattern. And up to the top is covered
with solar cell roof as a main energy source for the house.
For the interior space, the aim of our design is to utilize all space sufficiently. For the
first floor is designed for a living space including a set of home theater, pantry, bathroom
and terrace. Next is the second floor is more private, designed for bedroom which has the
storage under the bed platform and working area on the mezzanine. Both floors are linked
with the stair which utilized underneath space for storage and also a big void to create
double volume space and also the set of hydroponic plant on the handrail for the main source
of food.
